Monday, August 20, 2012

Augmented Reality Solution The New Virtual World

Augmented Reality Solution The New Virtual World

Our Augmented Reality solutions don't require specific markers such as bar codes or black and white shapes and allows for robust tracking of 2D and 3D objects. These can be added to your existing applications, eliminating the need to start again and saving you money.

Would you like to give your customers the total frame technological experience when they use your site? Then Augmented Reality is the best product for you. Of course, this doesn't have to be use alone; we can modify your business app or site in order for your company to make the most of Augmented Reality.

[caption id="attachment_193" align="aligncenter" width="500"]Augmented Reality Solution The New Virtual World Augmented Reality Solution The New Virtual World[/caption]

Augmented Reality creates local mobile search applications which are either marker-based or market less. Marker-based apps mean that the camera on a mobile device must have a specific visual indication in order for the software to call up the correct info.

Marker less apps on the other hand uses positional data such as a device's GPS or compass to determine locality and the available services in the area. AR applications then add graphics and sound to the natural world as it exists. This enriches a user's physical experience with virtual information and experience.

With our Augmented Reality solutions, we can create marker less tracing compatible with any device on the market, including iPhone and Android. The displays we create offer rich, informative graphicswhich appear in the field of vision and give a rich, virtually enhanced aspect to the world around you and your customers.

Our ability to manage and animate even the most complex 3D objects through a simple language allows us to offer cutting edge AR applications at extremely competitive prices, as we offer easy development and maintenance at the very highest level of quality.

We will show you the 3D videos which will look like live video for you. Our first assignment is to show our clients the power and prospective of today's Web 3.0 technologies in the advanced web of tomorrow. We are expanding our business in the following sectors like tourism, consumer retail, sport, Indoor places like Shopping malls, Museums, Theme parks, Events, Car manufacturers, and largely within the digital print industry for printing brochures.

We are presently positioned in Switzerland, UK also casing EU market, but we are set to make inroads into the Middle East.

Steve Jones is a content writer who works with virtual mob. He has more than 5 years of experience of writing reviews aboutAugmented Reality Solution and AR Solution. Also provides other information regarding Augmented Reality Mobile Application Development.

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Application of Augmented Reality in Various Fields

Application of Augmented Reality in Various Fields

Augmented reality (AR) refers to the process of enhancing or amplifying the visuals of the real world that we see through our eyes, with the help of computer generated imagery. The motive behind augmented reality is to add description and definition to the real world places or objects. It is different from virtual reality as virtual reality only creates computer simulated environment. Augmented reality takes real world object or space as the base and combines various technologies that add appropriate information to help the person understand better about that space or subject. For example, a fighter pilot on the battlefield calculating trajectory of enemy's location with the help of AR. In this case, the augmented reality used by the pilot includes a headgear incorporated with a computer interface and other satellite and radar technologies that maps data of the geographical battlefield. Additionally, AR also adds voice speech, various other co-ordinates, atmospheric or climatic information and much more that increases the success rate of the pilot on a mission.

[caption id="attachment_189" align="aligncenter" width="480"]Application of Augmented Reality in Various Fields Application of Augmented Reality in Various Fields[/caption]

The technology is rapidly advancing in recent years and has been started to put into many fields that includes aviation (commercial airlines), where the pilot gets important information regarding landscape, maps, instructions, climate, and technical info about the plane itself; museums, where the various artefacts can be tagged with descriptions such as when and where it was forged or found, its historical details, etc.; medical, where patients data can be accessed by doctors for diagnostics; training, where information regarding the mechanism or how things work can be provided to the engineering students; and in automobile industries, where car manufacturers integrate AR's navigational feature to windscreen that provides driving directions to the driver.

Furthermore, augmented reality can also act as an informative and entertainment tool for an ordinary person. There are many cell phone AR applications that can be downloaded by the user and use it for informative purpose. Some of the multiple platform applications that are available in the market are Wikitude, Google Goggles, Layar, SpotCrime, Augmented Colors, Augmented Car Finder, Google Sky Map, AR Invaders, Lookator, TagWhat and much more.

Augmented reality has received a good acceptance from the people all around the world despite being relatively new developing technology. Though it is not fully developed, technological giants from all across the globe are constantly investing in research and development for the same. Moreover, CG artists from various places has also come together to provide 3D content for AR environment.


Get high quality creative Augmented Reality service in UK from Imaginar. We can create your unique 3d content and help to implement this into an augmented reality environment application. Contact our augmented reality designer for more details. visit us at


Tuesday, February 28, 2012

Augmented Reality Puzzles First-Ever Electronic Labyrinth Game

Ravensburger Wows With Interactive 'Augmented Reality' Puzzles, First-Ever Electronic Labyrinth Game and More

Global Puzzle, Game and Toy Leader Showcases Thomas & Friends™ Line with Debut CGI Artwork Under Newly-Extended Contract, Presents Live Demos by Make 'N' Break Game Developers

NEWTON, N.H., Feb. 12, 2012 /PRNewswire/ -- Fun with family and friends is moving into high gear with Ravensburger!  Known for its high-quality puzzles and playthings, Ravensburger launches its Augmented Reality line of interactive puzzles that come to life with a free app from the App Store that utilizes the camera function of the iPhone® or iPad®2 to animate the scene.  Also debuting is the first-ever Electronic Labyrinth game and a gorgeous new line of Thomas & Friends puzzles featuring new CGI artwork.  Ravensburger's lineup of puzzles, games and WOW brand toys will be on display at the 2012 American International Toy Fair, February 12-15 at the Javits Convention Center, Booth #441.

[caption id="attachment_216" align="aligncenter" width="500"]Ravensburger Wows With Interactive ‘Augmented Reality’ Puzzles Augmented-Reality-Technology-012 Ravensburger Wows With Interactive ‘Augmented Reality’ Puzzles[/caption]

In addition, Andrew and Jack Lawson, creators of Ravensburger's award-winning game series, Make 'N' Break, will be at the company's booth, Sunday, February 12, from 10am-12pm, and Monday, February 13, from 9am-2pm, conducting demonstrations of the popular line.  Each Make 'N' Break game features wooden building blocks that players use to assemble the structures shown on the game cards.

"For the first time, Ravensburger is presenting a collection of puzzles and games that encompass both traditional and digital features, helping to take family enjoyment to a whole new level," said Thomas Kaeppler, CEO of Ravensburger.  "Our 2012 offerings provide endless opportunities for learning, sharing – and creating lasting memories together."

Especially exciting for Ravensburger is the launch of its groundbreaking Augmented Reality collection of four, 1,000-pc puzzles that combine traditional puzzle play with an innovative digital component.  Available this fall, the new AR puzzles include: Above the Roofs of Paris; Colorful Underwater World, African Animals and Lofoten, Norway.

Ravensburger also is thrilled to introduce its Thomas & Friends™ puzzles, featuring new CGI artwork, fresh designs and innovative packaging.  A cornerstone license for the company through 2014 under its newly-extended contract, Ravensburger will debut nine items at Toy Fair, including four 4-in-1 shaped puzzles, four 24-pc floor puzzles and four 35-pc puzzles.  This premiere range will be followed by the launch of more new Thomas & Friends products this fall.

Other licensed lines debuting include: the Chuggington collection with seven brightly-colored puzzles based on the CGI-animated children's TV hit from Ludorum, and Me to You from Carte Blanche Greetings Limited, one of the fastest-growing non-media-based brands in the world.

Also, Ravensburger has put the pieces in place for an expansive puzzle collection that pushes the boundaries of design with eye-catching offerings such as the American Heritage Series, American history-inspired puzzles perfectly timed for this presidential election year; Wooden Structure Puzzles, featuring a wood grain look; Chromadepth Puzzles with 3D Glasses;Krypt, a supremely-challenging 654-pc monochromatic concept; and 3D Building Sets, a collection of four of the world's most recognizable structures – Empire State Building, Eiffel Tower, Big Ben and a New England Lighthouse – that takes puzzle-building skyward, to display-worthy structures that stand up to 18" tall with exacting details.

New games are highlighted too, with Electronic Labyrinth, the latest in Ravensburger's best-selling shifting maze series.  The interactive board game features an electronic book that helps players free the wise wizard from the evil witch who banished him to the labyrinth.  Also now available in the U.S. are three of Ravensburger's most popular European strategy games: The Castles of Burgundy, which immerses players in 15th Century European aristocracy where they must build and manage their estate; Asara, in which players take on the roles of famous architects who compete to build the grandest tower; and Seeland, where players assume the roles of 19th Century Dutch merchants striving to harvest the most crops.

And, for preschoolers, Ravensburger is showcasing a new assortment of WOW brand toys.  Each ultra-durable WOW toy comes with a ten-year satisfaction guarantee and features "push and go" friction motors and realistic sounds.  Among the 2012 offerings are Jurassic Jimmy, a dinosaur-themed play set, and Cupcake Chloe, a pretty-in-pink bakeshop set for young chefs-in-training.

About Ravensburger

Newton, NH-based Ravensburger is the U.S. subsidiary of Ravensburger Spieleverlag GmbH, a German toy and game manufacturer with a 125-year history of tradition.  Founded in Ravensburg, Germany in 1883, Ravensburger is a leading producer of toys loved the world over and celebrated for its meticulous commitment to detail, high production standards and superior quality control.  In addition to Ravensburger-branded puzzles, games and arts & crafts, the company is the exclusive distributor of WOW Preschool Toys and holds licenses for such well-known brands as Chuggington, Thomas and Friends, Animal Planet, Highlights, Me to You® and more.


SOURCE Ravensburger

News Release Source :

MushABellies Come to Life With 3D Augmented Reality Game

Best-selling collectible plush includes a new twist.

Augmented Reality technology now included with MushABellies.

NEW YORK, Feb. 13, 2012 /PRNewswire/ -- New York International Toy Fair -- More than 4.5 million MushABelly® plush collectibles have already captured hearts worldwide. Now all new MushABelly collectibles will include a cutting-edge 3D augmented-reality game that makes kids' favorite MushABellies come to life, right in their own living room, as they watch "Magic Before Your Eyes"™.

[caption id="attachment_218" align="aligncenter" width="500"]MushABellies Come to Life With 3D Augmented Reality Game Augmented-Reality-Technology-013 MushABellies Come to Life With 3D Augmented Reality Game[/caption]

Augmented-reality (AR) technology is the hottest trend in apps, and Jay@Play is the first toy manufacturer to combine plush with a game experience for the entire family. MushABellies' new 3D augmented-reality game, powered by Jay@Play's ToyTube Network™, blends the game world and the real world using a smartphone device and exclusive, patented augmented reality from Gravity Jack.

Play right on your coffee table, rug, bedspread or anywhere you choose! Hold the virtual MushABellies in the palm of your hand or play catch with them in your kitchen, and listen to their hilarious sound effects. MushABellies love to be tickled, and each character has unique behaviors, sounds and treats.

Using a Toy Tube Tracker Card, launch MushABelly Mungo Monkey at the target barrel to score lots of banana points. Quickly tap them with your fingertip to earn more points. Move the Toy Tube Tracker Cards to make the game more challenging.

Six new MushABelly characters will debut in 2012: Heckle the Hedgehog, Buzzie Bee, Mungo Monkey, Racket Raccoon, Finless Frog, and Conan Cow. All are featured in the MushABelly games.

The Free MushABelly App is now available in the Apple App Store and soon to be in the Android Marketplace. At launch, supported devices will include the iPad 2, iPhone 4, iPhone 4S, and soon to include Android 3.0+ operating systems and more.

To see a demo of the app right in the toy aisle, simply download the MushABelly app and aim your device at the ToyTube logo on the MushABelly package. Or visit

The MushABelly augmented-reality app was developed in partnership with Gravity Jack, the industry's leading developer of augmented-reality games and apps. Gravity Jack's patented augmented reality technology allows for the recognition and tracking of real world images and objects, instantly displaying fully interactive games, multimedia content, and more. As seen in the MushABelly App, this one-of-a-kind technology allows this information to be displayed, directly in a real-time scene, when viewed with a smart device. The MushABelly App promises to be just the start of many revolutionary new interactive ways to play, thanks to the ongoing partnership between industry leaders Jay@Play and Gravity Jack.

Come play with us at Toy Fair! Press samples and high-res images are available upon request.

Toy Fair – Booth 1783

Download MushABellies in the Apple App Store

Jay@Play Toy Fair 2012 Virtual Press Office

About Jay@Play:

Jay@Play International was established in 2004 and is a Hong Kong-based company with a showroom in New York City. The company's products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its best-selling MushABellies, Totally KooKoo and Happy Nappers product lines, Jay@Play is now launching TV campaigns in the US for its Pop 'n' Play Village" brand, Cuddleuppets, and Skooligans. Jay@Play introduced the ToyTube network, which is a platform for cutting-edge 3D augmented-reality (AR) gaming for the popular MushABelliesbrand. Jay@Play International is a subsidiary of Jay Franco & Sons, the industry leader in the home-furnishing industry.

About Gravity Jack:

Gravity Jack designs and develops robust, custom augmented reality software solutions for the iPhone, iPad, and Android operating systems, using the company's exclusive, patented technology. President and CEO, Luke Richey, founded the company in 2009, assembling a local dream team in software development. Clients of Gravity Jack come from a wide range of industries, and include some of the biggest names in the entertainment, gaming, and retail space. For more information, visit


SOURCE Jay@Play International

News Release Source :

Augmented Reality Helps Intellectually Disabled Workers Perform Their Daily Jobs

Vodafone Spain Foundation and Qualcomm Collaborate to Help Intellectually Disabled Workers Perform Their Daily Jobs

Augmented Reality Improves Individuals' Autonomy at Work and Quality of Life

BARCELONA, Spain, Feb. 28, 2012 /PRNewswire-FirstCall/ -- Qualcomm Incorporated (NASDAQ: QCOM), through its Wireless Reach™ initiative, Vodafone Spain Foundation (VSF) and the APROCOR Foundation, a non-profit organization aimed at improving the quality of life of the intellectually disabled and their families, today presented the Augmented Reality for e-labora project, which aims to help workers with intellectual disabilities integrate into the labor market.

[caption id="attachment_222" align="aligncenter" width="500"]Augmented Reality Helps Intellectually Disabled Workers Perform Their Daily Jobs  Augmented-Reality-Technology-014 Augmented Reality Helps Intellectually Disabled Workers Perform                  Their Daily Jobs[/caption]

People with intellectual disabilities need assistance to perform work tasks, such as how to replenish depleted products on store shelves or what to do when a copy machine runs out of paper. With this in mind, the Augmented Reality for e-labora project, implemented by VSF and the APROCOR Foundation and supported by the Spanish Government through the Avanza 2 Plan (TSI-040500-2010-85), seeks to develop a new paradigm of accessible work environments.   This project will work to improve the integration of intellectually disabled persons in the workplace, creating an environment that enhances their safety, emotional stability, communication, self-determination and participation.

Using Qualcomm's Vuforia™ augmented reality (AR) platform, 3G-enabled smartphones and tablets, and applications and content created by VSF, the project incorporates AR into job coaching and training activities.

With a grant from Qualcomm's Wireless Reach initiative, these AR-enabled devices will be used as personal support tools that provide communication, scheduling functions, on-location tutoring, step-by-step training, task descriptions and other relevant information. Applications include an office navigation tool, a printer instruction guide, and a manual to help gardeners and supermarket stockers through their daily tasks. For example, with the EasyUse AR application, the user points a mobile device at a printer to access an interactive instruction guide with easy-to-understand learning commands that have been digitally superimposed onto the physical environment.

"Qualcomm's Vuforia platform improves the autonomy and integration of the intellectually disabled in the work environment," said Ramon Corral, chairman of the APROCOR Foundation. "It's very helpful for identifying people, giving information about their responsibilities, describing the space they are working in, or offering advice on how to use a device."

"Augmented Reality enabled through 3G connectivity offers new opportunities to improve people's lives," said Shawn A. Covell, vice president for Qualcomm's Wireless Reach initiative.   "We are very pleased to collaborate again with our long-term partner Vodafone Spain Foundation and APROCOR Foundation on this project to support an important community of workers. This project demonstrates how AR on mobile devices can be an effective tool to allow people to achieve their full potential."

"The Augmented Reality for e-labora project is a good example of how VSF helps build strategic collaborations across relevant stakeholders to match social knowledge with technology in order to achieve as a team what we can't do individually," saidSantiago Moreno, general manager of Vodafone Spain Foundation. "With this project, we have the opportunity use technology to change the lives of people with intellectual disabilities and make a difference by promoting independent living and personal autonomy."

Qualcomm's Vuforia platform is among more than 30 innovative wireless solutions the company is demonstrating during Mobile World Congress 2012, February 27-March 1 in Barcelona, Spain. In addition to this project, Wireless Reach will demonstrate how a 3G-enabled cardiovascular monitoring system is helping patients within rural regions of China, and how a mobile phone and microfinance loan is enabling entrepreneurs in Indonesia to operate businesses through the re-selling of airtime minutes to neighbors. To view the demonstrations, visit Qualcomm's exhibit in the Fira Convention Center, Exhibit Hall 8, #8B53.

Additional information on the project is available at

About APROCOR Foundation
APROCOR Foundation is a private non-profit organization with the objective of promoting and executing activities in different fields, aimed to improve the quality of life of the intellectually disabled and their families, supporting everyone's life plan and promoting, in all situations, a more inclusive social model. APROCOR is focused in offering opportunities that promote personal fulfilment, personal independence and social and labour integration. For more information,

About Vodafone Spain Foundation
Vodafone Spain Foundation aims at promoting accessible ICT and using ICT for providing accessible solutions for the elderly and people with special needs. Its programmes comprise the development of innovative projects for the promotion of active and healthy ageing, independent living and personal autonomy. It is committed to improving the social and labour integration of vulnerable groups training them on ICTs and helping to advance their careers. For more information,

About Qualcomm and its Wireless Reach Initiative
Qualcomm believes access to 3G and next-generation mobile technologies can improve people's lives. Qualcomm's Wireless Reach initiative is a strategic program that brings wireless technology to underserved communities globally. By working with partners, Wireless Reach invests in projects that foster entrepreneurship, aid in public safety, enhance the delivery of health care, enrich teaching and learning and improve environmental sustainability. For more information please

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G and next-generation mobile technologies. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's websiteOnQ blogTwitter andFacebook pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. Vuforia and Wireless Reach are trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

Qualcomm Contacts:
Tina Asmar, Corporate Communications
Phone: 1-858-845-5959

Warren Kneeshaw, Investor Relations
Phone: 1-858-658-4813

Vodafone Spain Foundation Contact:
Concha Serrano, Corporate Communications
Phone: +34 610 513 474

SOURCE Qualcomm Incorporated; APROCOR Foundation; Vodafone Spain Foundation

News Release Source :

Augmented Reality : real world to be merged with live, dynamic web updates

Aurasma Augments the Real World With Real-time Web Updates

**Company unveils new live update feature at MWC for its free augmented reality platform**

**Feature enables the "Internet of Things" to become an Augmented Reality**

BARCELONA, Spain, Feb. 28, 2012 /PRNewswire/ -- Aurasma, the world's leading augmented reality platform, has announced today at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma's launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world's largest toy manufacturers.

[caption id="attachment_224" align="aligncenter" width="500"]Aurasma Augments the Real World With Real-time Web Updates Augmented-Reality-Technology-015 Aurasma Augments the Real World With Real-time Web Updates[/caption]

The new feature, powered by HTML5, allows partners to deliver live web updates augmented into the real world. When viewed with Aurasma, print, products and even places can show live twitter feeds; buildings can be augmented with real-time information from social networks to show who is inside; share prices can be continually updated in newspapers; and tickets for public transport can show travellers the latest travel information. Being able to view live web updates using a mobile device in this way enables the "Internet of things" to become an augmented reality.

Launched in June 2011, Aurasma now has over three million users and three thousand commercial partners are also using Aurasma's free technology to merge their online and offline activity, making it one of the fastest growing platforms in the world.

With Aurasma, even everyday items can have digital depths.  The MWC delegate badge now delivers twitter updates of tweets that include the hashtags #MWC12 and #Aurasma. The back of a 20 Euro note transforms into an interactive audio-visual experience. To watch a video, click here:

Available as a free app for iOS and Android devices or as a free SDK for app developers, Aurasma uses advanced image and pattern recognition technology combined with a meaning-based approach to computing to recognise and understand images and objects in the real world.  It then augments the real world with interactive digital content, such as videos, 3D animations and now, live web updates.

James Loxam, Chief Technology Officer at Aurasma said:

"Integrating live web updates into the platform allows partners to deliver up to the minute content within an 'Aura' – our name for when the physical and virtual worlds merge.  This feature, powered by HTML 5, adds a new, real-time dimension to the augmented Aurasma experience and opens up a host of new use-cases – we're looking forward to seeing how our partners innovate around it."

Martina King, Managing Director at Aurasma said:

"There are a host of applications for this new live feature on the Aurasma Platform. It enables the 'Internet of things' to become an augmented reality, with print, products and places delivering real-time information and to access it, you just point your mobile phone at them.  Aurasma is changing the way millions of people see and interact with the world using their mobile devices and this new feature looks set to spark a new wave of innovation on the platform by our partners."

Aurasma will be demonstrating on the HP Stand (7C37) at Mobile World Congress (27 Feb – 1 Mar)

For Aurasma enquiries at Mobile World Congress 2012 please contact Tamara Roukaerts, Head of Marketing at Aurasma on +44 7795 463 276 or

For further information or visuals, please contact the Aurasma team at Mischief PR on +44 203 128 6600


Aurasma is the world's leading augmented reality platform, using mobile devices to merge the physical world with the virtual. Available as a free app for iPhone3G, 4 and 4S, iPad2 and high-powered Android devices or as a free kernel for app developers, Aurasma uses advanced image and pattern recognition to recognise and understand real-world images and objects in much in way the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called "Auras". Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.

Since its launch in June 2011, Aurasma has had more than three million downloads. Over 3,000 partners in more than 70 countries worldwide are using the free technology in their campaigns or embedding the technology in their own applications, including global brands such as Panasonic, Mazda, Virgin Atlantic, Sky, BMW, Procter & Gamble, NET-A-PORTER, BBC Worldwide, Hyundai, UniCredit and Universal Pictures. Aurasma was developed by software company Autonomy – an HP Company.

MWC 12 badge shows twitter updates:
20 Euro note comes to life when viewed with Aurasma:


SOURCE Aurasma

News Release Source :

Location Based Augmented Reality Gaming

Location Based Augmented Reality Gaming Company Borglar Launches at SXSW 2012.

Borglar is proud to announce its foray into the realm of location-based augmented reality.

San Diego, California (PRWEB) February 23, 2012

Borglar is proud to announce its foray into the realm of location-based augmented reality. Borglar exists in the space between real and virtual worlds. Borglar wants to accompany it's gamers on a real-life adventure while along the way guiding them in collecting virtual coins, medallions and other special items, allowing the gamer to exchange them for real-world rewards.

[caption id="attachment_228" align="aligncenter" width="555"]Location Based Augmented Reality Gaming Augmented-Reality-Technology-016 Location Based Augmented Reality Gaming[/caption]

The Borglar gaming application is powered by a proprietary, patent-pending hyper geo-location based augmented reality cross promotional delivery system. Borglar allows virtual goods to be placed on specific GPS coordinates ensuring unique users are exposed directly to marketing messages at the precise location of the merchant’s choosing.

“We want to give our players a fun and interactive gaming experience and combine that with tangible items to be acquired in the real world. Whether it is actual items, discounts or location-based information about something in their local area, we believe this interaction between the real and virtual is what people have wanted to see in augmented reality games, but the technology wasn’t quite there yet. It is very exciting we are able to give it to them now”. Founder and CEO Andrew Couch

The application is a real-time, multi-dimensional cross-promotional platform that can be easily integrated or added onto any current two-dimensional promotional campaign to ensure direct brand visibility in a non-intrusive, fun and interactive environment for the game player.

For the merchant, login to Borglar on your computer anytime from any place to start a new campaign with immediate implementation of promotions and watch as Borglar players interact with them. Borglar delivers real-time promotions and brand communication through a highly functional, incentive-based game layer where the environmental factors facilitate immediate interaction between virtual and real world goods and services in real-time.

Interact with the Borglar yourself when the Android application launches at SXSW in Austin, Texas on March 9th. A press conference will be held in the Palmer Events Center rooms 4&5 on Friday March 9, 2012 from 1:30 to 2:30PM – lunch will be provided for the press.

To gather more information about Borglar or to schedule an interview with Andrew Couch, please call 619.379.007 or email at contact(at)borgar(dot)info

Source :

Monday, February 27, 2012

Apple iPhone Applications Vs Google Android Applications

Future of the Mobile Ecosystem – Apple iPhone Applications Vs Google Android Applications

Author: hunkatech

Entire ecosystem is becoming stable and mature constantly. Social media is going mobile. Smartphones are no more a luxury and have become need of the day. Social, deals, B2B segments are changing this world.

[caption id="attachment_232" align="aligncenter" width="529"]Apple iPhone Applications Vs Google Android Applications Augmented-Reality-Technology-017 Apple iPhone Applications Vs Google Android Applications[/caption]

The DNA of the mobile ecosystem is changing. What opportunities will emerge during the course of this decade? Where are the new billion dollar markets? We will explore these questions and more throughout the article with the influential minds who are shaping the mobile industry.

The entire mobile ecosystem is going to hit $1 trillion market by 2014, according to Gartner who is a well-known market- researcher in the mobile world. Gartner advises enterprises to develop a "high-level mobile strategy," rather than committing to any particular device or platform.

What does it mean? It has been a long time that the mobile industry has set in this world. It first started off with the features of devices. Mobile devices like Motorola RAZR have changed the perception of the people using the device. The sole dominance during this phase was of the device manufacturers. This was followed by a phase in the mobile applications market that revolutionized the mobile market. A new phase of the mobile ecosystem emerged with the launching of iPhone in 2007 by Apple. The iPhone that was created by Apple gave a complete new user experience which was unmatched to the experience that was there in all other previous phones. This was the time when the mobile industry saw a new beginning. We say this as an ecosystem because Apple had created its own environment wherein nobody else other than Apple can participate. The ecosystem was closed and Apple had the sole rights of its device. Though other developers were also given a share to contribute to the system but the share is pretty small.

Now with the sole dominance of Apple , with its varied range of iPhone, iPad and iPods other competitors also came up with the market with some awesome features and here is where Google took a plunge and created Android . As a result of this there has been a sudden surge of demand for iphone applications and android applications. Google’s was a more open approach and it invited people from all sorts to take part in its development. There was an opportunity for a third ecosystem and saw the dawn of Windows. This is the third ecosystem that is emerging with a slow and steady pace. Nokia has surprisingly tied up with Windows to get their smartphones and to re-estabilish their position in the market. This phase is traditionally characterized by applications.

Going forward, the emerging phase is that of cloud services and streaming videos. The new era would be dominated by high-end applications and more complex end- to end experience including the cloud. Many mobile business systems will explore contextual cloud services hosted by others. In mature markets, including the U.S., smartphones will dominate device sales for the foreseeable future. Gartner analysts predicted. Many new device types such as tablets and e-book readers will emerge through 2012 but none comparable to the market share of smartphones and laptops. The smartphones market is very competitive with Apple’s OS (iOS) loosing to Google’s Android and onset of Windows

About Hunka Technologies

Hunka Technologies is on one of the leading mobile applications development company based in India. Hunka specializes in Apple iphone application development, android application development, windows mobile application development and HTML 5. Hunka also has a specialized team for iphone game development, ipod & ipad game development and android game development. For more information please check our website:

Augmented Reality for Mobile Applications Development

Augmented Reality – A Core Concept for Mobile Applications Development

Author: hunkatech

You are already aware about augmented reality. You have seen it so many times; it’s just that you don’t know what it is called. Putting up in simple words, Augmented Reality is about creating an extended environment for what you see in the reality. Augmented Reality can also be understood as a combination of the real and the virtual world. It is a fine blend of real time environment and computer-generated data.

[caption id="attachment_234" align="aligncenter" width="468"]Augmented Reality for Mobile Applications Development Augmented-Reality-Technology-018 Augmented Reality for Mobile Applications Development[/caption]

An augmented reality application has to be interactive in real-time and it should be in 3D.A well known example of Augmented Reality which almost everyone might have seen but not noticed till date is the analysis used while showing sports such as football, rugby, cricket and swimming. Swimming telecasts often add a line across the lanes to indicate the position of the current record holder as a race proceeds to allow viewers to compare the current race to the best performance which can be taken as an example to understand Augmented Reality.

Augmented Reality is an enhancement of real time objects and real- time environment with the help of digital technology. It can provide you with the information present in a real time object which you cannot see otherwise. In other words, augmented reality uses technologies to deepen your understanding by furnishing details about a real-time object or space.

There are two types of augmented reality- desktop augmented reality and mobile augmented reality. Major mobile application development companies focus on mobile augmented technology with provisions for both iPhone and Android users. Augmented Reality can be classified into Marker based, Markerless and Location –based. Technologies. In the Marker- based AR a visual marker is embedded into the contents that the marketer wants to showcase. Markerless AR uses graphics instead of a marker to showcase their ads. This type of AR has been used by Starbucks with their Starbucks Cup Magic app. When a Smartphone is positioned over the Starbucks Valentines Day Cup, the heart present on the Starbucks cup multiplies and starts flying in a 3D fashion which is quite amazing. In location based AR, which is free for android and Apple devices, the user can point their Smartphone in any direction and look through the camera viewers and get information they want. This utilizes features GPS and the sensors that are in-built in the smart phones. Location based AR enables you to get information about local restaurants or search property and their details by getting the latitude and longitude of the location.

Augmented Reality is the technology of the future. It has already been put to use in various fields including the mobile phone market. Augmented Reality is also being used by Toy companies. It is being used for marketing purposes by companies such as Starbucks and BMW. Augmented reality can be used in video- games to add on to the fun –factor. AR may also be used for real-time navigation information that may be in-built in the car for entertainment and guidance purposes. All –in-all, augmented reality has a lot of untapped potential which when put to use can work wonders for the society. Augmented reality has the power to benefit everyone from a visitor, doctor, soldier or a local looking for a closest subway. There is no single place where augmented reality can’t be applied. Augmented Reality has the ability to change the way one perceives the world.

About Hunka Technologies

Hunka Technologies is on one of the leading mobile applications development company based in India. Hunka specializes in Apple iphone application development, android application development, windows mobile application development and HTML 5. Hunka also has a specialized team for iphone game development, ipod & ipad game development and android game development. For more information please check our website:

Monday, January 30, 2012

Global Augmented Reality Market

MarketsandMarkets Global Augmented Reality Market 2016

Author: Mr Rohan

MarketsandMarkets: Global Augmented Reality (AR) Market worth $5151.74 Million by 2016

According to a new market research report "Global Augmented Reality (AR) Market Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical, Advertisement, Defense, E-learning & GPS Applications (2011 - 2016)" published by MarketsandMarkets (, the total augmented reality applications market is expected to reach $5151.74 million by 2016 at a CAGR of 95.3% from 2011 to 2016.

[caption id="attachment_258" align="aligncenter" width="500"]Global Augmented Reality Market Augmented-Reality-Technology-026 Global Augmented Reality Market[/caption]

Browse All : AR Market

Browse 55 tables and in-depth TOC on Global Augmented Reality (AR) Market Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical, Advertisement, Defense, E-learning & GPS Applications (2011 - 2016).

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The augmented reality applications market is still in the nascent stage. It has a long way to go in the subsequent five years. There are some shortcomings with respect to the technology that is being used to view the augmented image on a mobile phone and tablet PC's. However, a number of research institutes such as University of Washington (U.S.), and MIT (U.S.) are working towards achieving high quality images and giving the user a far better experience as compared to what it is today.

Products such as smartphones, tablets, and eye wear are still in the introduction stage for augmented reality applications to be viewed. A number of augmented reality enabled gaming and e-learning applications can be downloaded on them for an enhanced view. The other two products; head mounted displays, and head up displays that are used in the military and aerospace applications respectively are mature products in the augmented reality applications market.

The most attractive of all the augmented reality applications are the gaming applications, GPS applications and the online advertisement application. The rate of adoption of technology in the gaming as well as the GPS segment has been very high and will continue to do so.

Geographically, countries such as Japan and China are on the forefront in the adoption of the augmented reality applications. The European region has a number of start-up companies contributing to the augmented reality applications. The market is expected to grow exponentially in the next five years.

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. They cover thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

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MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

Augmented Reality Marketing For Your Marketing Goals

Augmented Reality Marketing: How To Use This New Technology For Your Marketing Goals

By Jerry O Smith

Augmented reality (AR) is defined as a live, direct view of the physical environment augmented by computer-assisted sensory input including sound, video, graphics or GPS information. As a result, the technology functions by enhancing one's current perception of reality. When AR is combined with mobile commerce or mCommerce, large retailers poise themselves in the front of the pack by deciding and planning their marketing strategies in using this system. Augmented reality marketing is now being coined as the new and hottest marketing techniques out there.

[caption id="attachment_260" align="aligncenter" width="500"]Augmented Reality Marketing Augmented-Reality-Technology-027 Augmented Reality Marketing[/caption]

"The biggest story is that people are becoming more attached to their PDA's and using them more in their daily lives", said Al Ferrera, national director of retail and consumer product practice at BDO USA, Chicago. A recent survey of the chief financial officers from the top 100 largest retailers found that 100 percent of ten of the largest retailers and 54 percent of the rest studied said that they planned to increase their mobile investments in 2012.

By implementing AR with the mobile apps, large retailers are able to touch their customers more closely while creating a more intriguing experience for the consumer when presenting their products and services. Augmented reality marketing entirely enhances the shopping experience by artfully attracting the consumer's attention and allowing them to virtually participate in their shopping experience.

A good example of this is a company that created an AR mobile app for the iPhone where the app gets frames from an eyeglass company and allows consumers to virtually try on various frames and styles. This interesting app also allows the consumers to send photos of themselves through the various social networks in order to glean the opinion of friends, who might be able to give good advice. This web-based AR mobile app generated a 50 percent month to month increase in revenue for this particular company while 30 percent of the visitors participated in what AR had to offer. Large retailers are also experimenting with AR and mCommerce apps that allow consumers the ability to virtually try on jewelry or even apply make-up.

Our entire shopping experience is currently being completely transformed by augmented reality marketing. Not only will shopping become easier and faster, it appears that it's going to become much more interesting as well. As of now, we are only seeing the tip of the iceberg of a new and exciting approach to cutting edge marketing.

Augmented reality marketing is the bleeding edge of mobile marketing techniques; learn more about this new trend on our website.

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Thursday, January 12, 2012

Augmented Reality in the Tourism Industry

Augmented Reality and the Tourism Industry

Author:Carla Fourie

Augmented Reality (AR) allows recorded and animated images to blend and be viewed in real time. Most of the past augmented reality apps mainly focused on entertainment, such as the Lego Kiosks, futuristic baseball cards and even a virtual tour of the starship Enterprise. More recent apps however, have shifted their focus: providing travelers with useful information and answers to their possible questions.

[caption id="attachment_263" align="aligncenter" width="500"]Augmented Reality in the Tourism Industry  Augmented-Reality-Technology-028 Augmented Reality in the Tourism Industry[/caption]

What does augmented reality mean for tourism? Augmented reality apps comprise different layers, such as museums, historic sites, dining and real estate to name but a few. The tourism layer, however, is the one most commonly used. This makes sense since tourists need information which will make their travelling experience easier, more informed and more secure, allowing travelers to experience the destination before they arrive.

A few examples of how augmented reality was used in tourism TripAdvisor launched their Augmented Reality Tours app for iPad this month, using images from Google Street View to create a virtual walk through various destinations. This app might not be as advanced as apps by Layar, Lonely Planet or mTrip, but is still more useful and fun to use than 2D maps.

The Beijing Institute of Technology created a virtual reconstruction of Yuanmingyuan, a local historic site destroyed in 1860 during the Opium War, by using various paintings and sketches. They built a coin-operated viewing platform which tourists can use to see what Yuanmingyuan used to look like.

The Cluny Abbey Museum in France has a giant augmented reality screen, a 'window to the past' if you will, allowing users to 'travel back in time' and view a pre-destruction example of the Abbey. GraffitiGeo launched the first ever augmented reality restaurant recommendations app. Just point your phone towards a restaurant and see immediate reviews.

There are a lot of augmented reality apps, too many to mention in only one blog. Did I miss your favourite? Please share it with us in the comments.

About FormFunction

FormFunction is not just another development agency; we're a digital consultancy delivering functional websites, web and mobile applications and business solutions. Take a look at our blog for more interesting technology-related posts.

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About FormFunction

FormFunction is not just another development agency; we're a digital consultancy delivering functional websites, web and mobile applications and business solutions.

Best Reasons to Choose Android Tablets

The Best Reasons to Choose New Android Tablets

Author: amelisametis

During these days, new android tablets are new exciting gift to the new generation. This is one of the exceptional ways to catch your favorite music, videos and emails. At the same time there are lots of features are unique and you can doo all these things without irritating wires.

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At present situation, this is one of the most popular products to the 3rd generation people. It is an operating system which is designed by Google, but the most focusing thing is it has an easy use of listening and watching to media and surfing the internet.

Basically these android tablets are in different style and shape. This is a true fact that cheap android 2.2 tablet is always going to be a Godsend during your commute, in the coffee shop or even in the office, but there are clever uses for these versatile tablets that you perhaps have never heard of may raise a few eyebrows.

It has a portable flat screen. Basically TVs are usually pretty large. Those are appropriate if you want to watch a blockbuster movie in the living room. But new android tablets are portable and you can carry the product anywhere. It can be your office, school and colleges.

This is very useful for any presentation. If you have ever stumbled through a presentation waiting for your work laptop to fire up and feeling embarrassed, then it's time to surprise your customers or colleagues with a cheap android 2.2 tablet. Tablet PCs start up a lot faster than laptops as they have less software to load and use flash memory instead of a hard drive, so you can pass round brochures, pictures or schematics in seconds.

On the other side, you can save space with wall-mounted tablets each showing one picture or maybe a picture show of different artists. To change the theme of your show, simply load up your new pictures onto the tablets.

You can utilize the new android tablets in your office and you don't need any paper. It can help to contribute to the paperless office by using a tablet for any notes instead of paper. You'll also be able to instantly share notes with colleagues by email too.

These are ideal for videos. You can watch videos on many different devices, but MP4 players and smart phones all have quite small screens which could cause eye-strain. Tablets are great because they usually have a nice, large screen of between 7 to 10 inches.

You can surf free internet if you have WiFi hotspot (anywhere with a wireless internet connection) then you tablet will be great because they have a wireless internet connection that can connect anywhere. So if you're on the train, in the airport or even at home, you won't be bothered by annoying wires.

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About the Author is the manufacturer of the excellent cheap android 2.2 tablet with exclusive features. The new android tablets that they manufacture are very popular among the worldwide people.

Why Android Tablets are So Popular

Why New Android Tablets are So Popular Nowadays?

Author: amelisametis

Now new android tablets are well accepted to everyone. The android market is increasing nowadays with its number of attractive variety to match your needs without actually crossing your limit. There is no doubt it will give you all that you want and will be an exquisite sight. You can take it with you all the time wherever you go and use it whenever you want.

[caption id="attachment_270" align="aligncenter" width="500"]Why New Android Tablets are So Popular Nowadays? Augmented-Reality-Technology-030 Why New Android Tablets are So Popular Nowadays?[/caption]

Android tablet with camera is the new innovation of the era. This stylish, elegant and smart product can change your life to an easy task. You can access your data, use internet, modernize all your internet actions and do true multitasking using this android. This is really a great device to keep you active in social networks. Not only that, it also gives you an access to your photos, applications, data and you can listen to music or watch videos and can even play games over it.

You can get this innovative product with some attractive size and models. It has superb combination of new technology which automatically grabs your attention. At the same time, the extraordinary digital features like HD video recording capability and digital pen compatibility along with high screen quality. It has some great features which is also important for your work schedules.

Android tablet is like a PC, laptop and not book just with a touch screen, portable body, easy to carry structure, new astonishingly beautiful characteristic, wide screen but light in weighted. At the same time it is sleek with high resolution and HD quality videos with famous video format and wireless internet and wireless internet facility and 3G insert for incredible speed.

If you critically analyze, you can see that android tablets are becoming a challenge for Apple's product. Basically previously tablets were having Microsoft windows operating system with sub divisions of slates and laptops but now window based tables have professional applications that demands board software that this Android tablet has. It is also offers streamlined lightweight interface. Android tablet is quick enough and takes no time to boot with a range of applications.

Actually the best part of android applications is power information in your palms. Maps, navigation, mail weather, shopping, reading, DJ music and many other things. And this is simply countless. Android applications are power packed and its popularity is not only based on fun quotient but also on utility and the fact that you can do so much with a single touch.

On the other side, for business android application development comes as an opportunity. The basic reason is advertisement through mobile.Basically when an individual downloads an application it has a provision to run advertisement. Through android applications there are so many ways to advertise, both suitable and loud.

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About the Author is offering you the most innovative technology of new android tablets. We design the latest design of android tablet with camera. Our androids come with Android 2.2, WiFi, touch screen, front facing camera, HDMI output, 4GB internal memory and powerful hardware to make it all happen.

Monday, January 2, 2012

Augmented reality in Australia Open with KIA

Augmented reality at the Australia

Open with KIA and Explore Engage


At the Australian Open Explore Engage presented to the market, together with KIA, a new augmented reality application.

The application, which is available for both the iPhone and Android, use the augmented reality to bring the latest model of the Korean carmaker (Optima) from the TV screen onto the user's phone in an interactive 3D model that allows you to have fun discovering all its features.

The application for Kia and is one of the first in Australia to actually use augmented reality for advertising purposes using both television and other media such as web and print media. Explore Engage and Kia are then exploring a field that probably will have a prominent role the future of advertising.

To launch the application just point the camera to the KIA logo that will appear on TV and immediately the punchy Optima will roar its way 'out of the logo in headlights. The three-dimensionality of the model will allow you to see the vehicles in its details and interact with it by raising the hood or by turning the headlights on and off

(as shown in the video

'We at Kia we are constantly looking for new ways to connect and engage with the people . We are excited about the launch of this product to coincide with the Australian Open,' said Gerrit Walters, Brand and Advertising Manager, Kia Motors.

For its part Explore Engage has always had experimentation and innovation among its goals  and therefore  they say they are very satisfied with the cooperation with KIA

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Sunday, January 1, 2012

Augmented Reality (AR) - The World is Your Playground

Augmented Reality (AR) - The World is Your Playground

By Josh Hunt

One of the most exciting current developments in gaming technology in my eyes has to be Augmented Reality (AR). The possibilities this technology provides developers are endless and although AR is still in a fairly primitive state I believe that development of the technology is going to accelerate very quickly over the next 5 years. For those of you that don't know what Augmented Reality is, the simplest way to define it is that it is where a virtual environment is combined or placed over a real world environment to deliver a single reality which we call Augmented Reality. A good example of this is in Terminator 2 where Arnold Schwarzenegger as the Terminator has augmented vision where he can see the real world around him but also has various different scans and data being presented around the real world objects. Another example I've given in the past is that with Augmented Reality in theory you could walk down a busy street with real world people and virtual characters from Star Wars or Lord of the Rings looking through shop windows or climbing up lampposts.

[caption id="attachment_276" align="aligncenter" width="500"]Augmented Reality (AR) - The World is Your Playground Augmented-Reality-Technology-031 Augmented Reality (AR) - The World is Your Playground[/caption]

Augmented Reality is currently being developed because of its usefulness in everyday life, imagine you're someone with a very busy and hectic lifestyle, with Augmented Reality you could have a device built in to your prescription spectacles that allows you to walk to work or catch a train whilst accessing your emails and surfing the internet viewing all this through your the spectacle lenses. Obviously Augmented Reality has much greater uses and can be used in just about any scenario but what really interests me is when you apply AR to the gaming industry. I've recently written an article about the development of AR contact lenses, imagine as a gamer going to a local forest, quarry, beach or just about anywhere on your own or with friends and being able to play a first person shooter with real world surroundings wearing these AR lenses. In theory you could be playing a game like Halo and have crazy alien characters jumping out from behind real world trees and buildings firing lasers and throwing grenades at you. Augmented Reality could even reach a state where it is able to enhance and alter the appearance of the real world around you to make it look for example like the world of Pandora from James Cameron's recent blockbuster hit film Avatar. To be able to walk around a beautifully enhanced version of an area that doesn't really hold any interesting features in the real world would be incredible and people could escape into their own utopia whilst for example sitting on a bus. The possibilities with this technology really are endless and not just in gaming.

Augmented Reality as a concept really does start to become interesting when you combine it with other technologies. As we've seen from demonstrations of Xbox's upcoming innovation Project Natal voice recognition technology has come on leaps and bounds and is starting to be applied effectively to video games. Although voice recognition has been used in the past it has been clumsy and frustrating to work with and now we're really starting to see the human voice become a feasible control option. If we were to combine voice and facial recognition with Augmented Reality it is easy to see the potential that Augmented Reality has to providing an immersive gaming experience within a real world environment. With this combination of technologies you could in theory be able to have two way communication with high definition computer generated characters within your augmented world opening up a whole new avenue of potential in how we play games. I like to think of the experience as something similar to paintball shooting. Paintball shooting in essence is a role playing activity as the people involved in a game are recreating a scenario you would find in warfare. Augmented Reality can provide a similar experience without the need for paintballs and safety gear and instead of shooting real people you could be shooting real people and virtual characters with virtual ammunition. You'd probably still need some kind of gun controller in the example of a first person shooter but it wouldn't fire any ammunition in the real world, just the augmented environment.

Obviously this is all conjecture and most of what we write on this site is. I imagine this idea would work by connecting the AR lenses wirelessly to a portable console (possibly built into your mobile phone as we are talking about the future here) and obviously you would have audio delivered to a pair of wireless or bluetooth headphones that also provided a built in microphone for communicating with the virtual and real world characters.

In recent years video games have received a great deal of bad press in terms of how it is believed they help prevent the social, physical and mental development of young people and in some cases you would have to agree that this is true. The thing I love most about the potential with Augmented Reality is that it will mean young people will be outdoors more, socialising with friends, learning the importance of teambuilding, exercising and basically developing the skills and experience that are required later in life. The truth is Augmented Reality could be used everywhere to help make life easier and to improve the quality of life, we will probably see it in education, healthcare, security, design, manufacturing, sales, teambuilding and the list goes on endlessly. Augmented Reality clearly has unlimited potential and I hope some of the possible developments I have outlined in this article will come to fruition along with millions of others, but I guess time will tell. Please leave your own ideas, comments, thoughts and suggestions on how you could picture this technology changing the video game industry or of course whether you disagree with my ideas and believe AR is unlikely to become mainstream.

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