Monday, January 30, 2012

Global Augmented Reality Market

MarketsandMarkets Global Augmented Reality Market 2016

Author: Mr Rohan

MarketsandMarkets: Global Augmented Reality (AR) Market worth $5151.74 Million by 2016

According to a new market research report "Global Augmented Reality (AR) Market Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical, Advertisement, Defense, E-learning & GPS Applications (2011 - 2016)" published by MarketsandMarkets (, the total augmented reality applications market is expected to reach $5151.74 million by 2016 at a CAGR of 95.3% from 2011 to 2016.

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Browse All : AR Market

Browse 55 tables and in-depth TOC on Global Augmented Reality (AR) Market Forecast by Product (HMD, HUD, Tablet PC, Smartphone) for Gaming, Automotive, Medical, Advertisement, Defense, E-learning & GPS Applications (2011 - 2016).

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The augmented reality applications market is still in the nascent stage. It has a long way to go in the subsequent five years. There are some shortcomings with respect to the technology that is being used to view the augmented image on a mobile phone and tablet PC's. However, a number of research institutes such as University of Washington (U.S.), and MIT (U.S.) are working towards achieving high quality images and giving the user a far better experience as compared to what it is today.

Products such as smartphones, tablets, and eye wear are still in the introduction stage for augmented reality applications to be viewed. A number of augmented reality enabled gaming and e-learning applications can be downloaded on them for an enhanced view. The other two products; head mounted displays, and head up displays that are used in the military and aerospace applications respectively are mature products in the augmented reality applications market.

The most attractive of all the augmented reality applications are the gaming applications, GPS applications and the online advertisement application. The rate of adoption of technology in the gaming as well as the GPS segment has been very high and will continue to do so.

Geographically, countries such as Japan and China are on the forefront in the adoption of the augmented reality applications. The European region has a number of start-up companies contributing to the augmented reality applications. The market is expected to grow exponentially in the next five years.

About MarketsandMarkets

MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services. They cover thirteen industry verticals, including advanced materials, automotives and transportation, banking and financial services, biotechnology, chemicals, consumer goods, energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository.

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MarketsandMarkets is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world.

Augmented Reality Marketing For Your Marketing Goals

Augmented Reality Marketing: How To Use This New Technology For Your Marketing Goals

By Jerry O Smith

Augmented reality (AR) is defined as a live, direct view of the physical environment augmented by computer-assisted sensory input including sound, video, graphics or GPS information. As a result, the technology functions by enhancing one's current perception of reality. When AR is combined with mobile commerce or mCommerce, large retailers poise themselves in the front of the pack by deciding and planning their marketing strategies in using this system. Augmented reality marketing is now being coined as the new and hottest marketing techniques out there.

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"The biggest story is that people are becoming more attached to their PDA's and using them more in their daily lives", said Al Ferrera, national director of retail and consumer product practice at BDO USA, Chicago. A recent survey of the chief financial officers from the top 100 largest retailers found that 100 percent of ten of the largest retailers and 54 percent of the rest studied said that they planned to increase their mobile investments in 2012.

By implementing AR with the mobile apps, large retailers are able to touch their customers more closely while creating a more intriguing experience for the consumer when presenting their products and services. Augmented reality marketing entirely enhances the shopping experience by artfully attracting the consumer's attention and allowing them to virtually participate in their shopping experience.

A good example of this is a company that created an AR mobile app for the iPhone where the app gets frames from an eyeglass company and allows consumers to virtually try on various frames and styles. This interesting app also allows the consumers to send photos of themselves through the various social networks in order to glean the opinion of friends, who might be able to give good advice. This web-based AR mobile app generated a 50 percent month to month increase in revenue for this particular company while 30 percent of the visitors participated in what AR had to offer. Large retailers are also experimenting with AR and mCommerce apps that allow consumers the ability to virtually try on jewelry or even apply make-up.

Our entire shopping experience is currently being completely transformed by augmented reality marketing. Not only will shopping become easier and faster, it appears that it's going to become much more interesting as well. As of now, we are only seeing the tip of the iceberg of a new and exciting approach to cutting edge marketing.

Augmented reality marketing is the bleeding edge of mobile marketing techniques; learn more about this new trend on our website.

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Thursday, January 12, 2012

Augmented Reality in the Tourism Industry

Augmented Reality and the Tourism Industry

Author:Carla Fourie

Augmented Reality (AR) allows recorded and animated images to blend and be viewed in real time. Most of the past augmented reality apps mainly focused on entertainment, such as the Lego Kiosks, futuristic baseball cards and even a virtual tour of the starship Enterprise. More recent apps however, have shifted their focus: providing travelers with useful information and answers to their possible questions.

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What does augmented reality mean for tourism? Augmented reality apps comprise different layers, such as museums, historic sites, dining and real estate to name but a few. The tourism layer, however, is the one most commonly used. This makes sense since tourists need information which will make their travelling experience easier, more informed and more secure, allowing travelers to experience the destination before they arrive.

A few examples of how augmented reality was used in tourism TripAdvisor launched their Augmented Reality Tours app for iPad this month, using images from Google Street View to create a virtual walk through various destinations. This app might not be as advanced as apps by Layar, Lonely Planet or mTrip, but is still more useful and fun to use than 2D maps.

The Beijing Institute of Technology created a virtual reconstruction of Yuanmingyuan, a local historic site destroyed in 1860 during the Opium War, by using various paintings and sketches. They built a coin-operated viewing platform which tourists can use to see what Yuanmingyuan used to look like.

The Cluny Abbey Museum in France has a giant augmented reality screen, a 'window to the past' if you will, allowing users to 'travel back in time' and view a pre-destruction example of the Abbey. GraffitiGeo launched the first ever augmented reality restaurant recommendations app. Just point your phone towards a restaurant and see immediate reviews.

There are a lot of augmented reality apps, too many to mention in only one blog. Did I miss your favourite? Please share it with us in the comments.

About FormFunction

FormFunction is not just another development agency; we're a digital consultancy delivering functional websites, web and mobile applications and business solutions. Take a look at our blog for more interesting technology-related posts.

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About FormFunction

FormFunction is not just another development agency; we're a digital consultancy delivering functional websites, web and mobile applications and business solutions.

Best Reasons to Choose Android Tablets

The Best Reasons to Choose New Android Tablets

Author: amelisametis

During these days, new android tablets are new exciting gift to the new generation. This is one of the exceptional ways to catch your favorite music, videos and emails. At the same time there are lots of features are unique and you can doo all these things without irritating wires.

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At present situation, this is one of the most popular products to the 3rd generation people. It is an operating system which is designed by Google, but the most focusing thing is it has an easy use of listening and watching to media and surfing the internet.

Basically these android tablets are in different style and shape. This is a true fact that cheap android 2.2 tablet is always going to be a Godsend during your commute, in the coffee shop or even in the office, but there are clever uses for these versatile tablets that you perhaps have never heard of may raise a few eyebrows.

It has a portable flat screen. Basically TVs are usually pretty large. Those are appropriate if you want to watch a blockbuster movie in the living room. But new android tablets are portable and you can carry the product anywhere. It can be your office, school and colleges.

This is very useful for any presentation. If you have ever stumbled through a presentation waiting for your work laptop to fire up and feeling embarrassed, then it's time to surprise your customers or colleagues with a cheap android 2.2 tablet. Tablet PCs start up a lot faster than laptops as they have less software to load and use flash memory instead of a hard drive, so you can pass round brochures, pictures or schematics in seconds.

On the other side, you can save space with wall-mounted tablets each showing one picture or maybe a picture show of different artists. To change the theme of your show, simply load up your new pictures onto the tablets.

You can utilize the new android tablets in your office and you don't need any paper. It can help to contribute to the paperless office by using a tablet for any notes instead of paper. You'll also be able to instantly share notes with colleagues by email too.

These are ideal for videos. You can watch videos on many different devices, but MP4 players and smart phones all have quite small screens which could cause eye-strain. Tablets are great because they usually have a nice, large screen of between 7 to 10 inches.

You can surf free internet if you have WiFi hotspot (anywhere with a wireless internet connection) then you tablet will be great because they have a wireless internet connection that can connect anywhere. So if you're on the train, in the airport or even at home, you won't be bothered by annoying wires.

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About the Author is the manufacturer of the excellent cheap android 2.2 tablet with exclusive features. The new android tablets that they manufacture are very popular among the worldwide people.

Why Android Tablets are So Popular

Why New Android Tablets are So Popular Nowadays?

Author: amelisametis

Now new android tablets are well accepted to everyone. The android market is increasing nowadays with its number of attractive variety to match your needs without actually crossing your limit. There is no doubt it will give you all that you want and will be an exquisite sight. You can take it with you all the time wherever you go and use it whenever you want.

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Android tablet with camera is the new innovation of the era. This stylish, elegant and smart product can change your life to an easy task. You can access your data, use internet, modernize all your internet actions and do true multitasking using this android. This is really a great device to keep you active in social networks. Not only that, it also gives you an access to your photos, applications, data and you can listen to music or watch videos and can even play games over it.

You can get this innovative product with some attractive size and models. It has superb combination of new technology which automatically grabs your attention. At the same time, the extraordinary digital features like HD video recording capability and digital pen compatibility along with high screen quality. It has some great features which is also important for your work schedules.

Android tablet is like a PC, laptop and not book just with a touch screen, portable body, easy to carry structure, new astonishingly beautiful characteristic, wide screen but light in weighted. At the same time it is sleek with high resolution and HD quality videos with famous video format and wireless internet and wireless internet facility and 3G insert for incredible speed.

If you critically analyze, you can see that android tablets are becoming a challenge for Apple's product. Basically previously tablets were having Microsoft windows operating system with sub divisions of slates and laptops but now window based tables have professional applications that demands board software that this Android tablet has. It is also offers streamlined lightweight interface. Android tablet is quick enough and takes no time to boot with a range of applications.

Actually the best part of android applications is power information in your palms. Maps, navigation, mail weather, shopping, reading, DJ music and many other things. And this is simply countless. Android applications are power packed and its popularity is not only based on fun quotient but also on utility and the fact that you can do so much with a single touch.

On the other side, for business android application development comes as an opportunity. The basic reason is advertisement through mobile.Basically when an individual downloads an application it has a provision to run advertisement. Through android applications there are so many ways to advertise, both suitable and loud.

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About the Author is offering you the most innovative technology of new android tablets. We design the latest design of android tablet with camera. Our androids come with Android 2.2, WiFi, touch screen, front facing camera, HDMI output, 4GB internal memory and powerful hardware to make it all happen.

Monday, January 2, 2012

Augmented reality in Australia Open with KIA

Augmented reality at the Australia

Open with KIA and Explore Engage


At the Australian Open Explore Engage presented to the market, together with KIA, a new augmented reality application.

The application, which is available for both the iPhone and Android, use the augmented reality to bring the latest model of the Korean carmaker (Optima) from the TV screen onto the user's phone in an interactive 3D model that allows you to have fun discovering all its features.

The application for Kia and is one of the first in Australia to actually use augmented reality for advertising purposes using both television and other media such as web and print media. Explore Engage and Kia are then exploring a field that probably will have a prominent role the future of advertising.

To launch the application just point the camera to the KIA logo that will appear on TV and immediately the punchy Optima will roar its way 'out of the logo in headlights. The three-dimensionality of the model will allow you to see the vehicles in its details and interact with it by raising the hood or by turning the headlights on and off

(as shown in the video

'We at Kia we are constantly looking for new ways to connect and engage with the people . We are excited about the launch of this product to coincide with the Australian Open,' said Gerrit Walters, Brand and Advertising Manager, Kia Motors.

For its part Explore Engage has always had experimentation and innovation among its goals  and therefore  they say they are very satisfied with the cooperation with KIA

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Sunday, January 1, 2012

Augmented Reality (AR) - The World is Your Playground

Augmented Reality (AR) - The World is Your Playground

By Josh Hunt

One of the most exciting current developments in gaming technology in my eyes has to be Augmented Reality (AR). The possibilities this technology provides developers are endless and although AR is still in a fairly primitive state I believe that development of the technology is going to accelerate very quickly over the next 5 years. For those of you that don't know what Augmented Reality is, the simplest way to define it is that it is where a virtual environment is combined or placed over a real world environment to deliver a single reality which we call Augmented Reality. A good example of this is in Terminator 2 where Arnold Schwarzenegger as the Terminator has augmented vision where he can see the real world around him but also has various different scans and data being presented around the real world objects. Another example I've given in the past is that with Augmented Reality in theory you could walk down a busy street with real world people and virtual characters from Star Wars or Lord of the Rings looking through shop windows or climbing up lampposts.

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Augmented Reality is currently being developed because of its usefulness in everyday life, imagine you're someone with a very busy and hectic lifestyle, with Augmented Reality you could have a device built in to your prescription spectacles that allows you to walk to work or catch a train whilst accessing your emails and surfing the internet viewing all this through your the spectacle lenses. Obviously Augmented Reality has much greater uses and can be used in just about any scenario but what really interests me is when you apply AR to the gaming industry. I've recently written an article about the development of AR contact lenses, imagine as a gamer going to a local forest, quarry, beach or just about anywhere on your own or with friends and being able to play a first person shooter with real world surroundings wearing these AR lenses. In theory you could be playing a game like Halo and have crazy alien characters jumping out from behind real world trees and buildings firing lasers and throwing grenades at you. Augmented Reality could even reach a state where it is able to enhance and alter the appearance of the real world around you to make it look for example like the world of Pandora from James Cameron's recent blockbuster hit film Avatar. To be able to walk around a beautifully enhanced version of an area that doesn't really hold any interesting features in the real world would be incredible and people could escape into their own utopia whilst for example sitting on a bus. The possibilities with this technology really are endless and not just in gaming.

Augmented Reality as a concept really does start to become interesting when you combine it with other technologies. As we've seen from demonstrations of Xbox's upcoming innovation Project Natal voice recognition technology has come on leaps and bounds and is starting to be applied effectively to video games. Although voice recognition has been used in the past it has been clumsy and frustrating to work with and now we're really starting to see the human voice become a feasible control option. If we were to combine voice and facial recognition with Augmented Reality it is easy to see the potential that Augmented Reality has to providing an immersive gaming experience within a real world environment. With this combination of technologies you could in theory be able to have two way communication with high definition computer generated characters within your augmented world opening up a whole new avenue of potential in how we play games. I like to think of the experience as something similar to paintball shooting. Paintball shooting in essence is a role playing activity as the people involved in a game are recreating a scenario you would find in warfare. Augmented Reality can provide a similar experience without the need for paintballs and safety gear and instead of shooting real people you could be shooting real people and virtual characters with virtual ammunition. You'd probably still need some kind of gun controller in the example of a first person shooter but it wouldn't fire any ammunition in the real world, just the augmented environment.

Obviously this is all conjecture and most of what we write on this site is. I imagine this idea would work by connecting the AR lenses wirelessly to a portable console (possibly built into your mobile phone as we are talking about the future here) and obviously you would have audio delivered to a pair of wireless or bluetooth headphones that also provided a built in microphone for communicating with the virtual and real world characters.

In recent years video games have received a great deal of bad press in terms of how it is believed they help prevent the social, physical and mental development of young people and in some cases you would have to agree that this is true. The thing I love most about the potential with Augmented Reality is that it will mean young people will be outdoors more, socialising with friends, learning the importance of teambuilding, exercising and basically developing the skills and experience that are required later in life. The truth is Augmented Reality could be used everywhere to help make life easier and to improve the quality of life, we will probably see it in education, healthcare, security, design, manufacturing, sales, teambuilding and the list goes on endlessly. Augmented Reality clearly has unlimited potential and I hope some of the possible developments I have outlined in this article will come to fruition along with millions of others, but I guess time will tell. Please leave your own ideas, comments, thoughts and suggestions on how you could picture this technology changing the video game industry or of course whether you disagree with my ideas and believe AR is unlikely to become mainstream.

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